Business Plan

By: Randy N. Warner

President and Chairman of the Board

16224 North Linda Drive

Dolan Springs, AZ 86441

www.lasvegasmarchingarts.com/

Ph:928-767-4895

Email: 21stcares@citlink.net

Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Vision

1.4 Goal

1.5 Keys to Success

2.0 Corporation Summary

2.1 Legal Entity

2.2 Corporation History

2.3 Locations and Facilities

3.0 Services

3.1 Product & Services Description

3.2 Alternative Providers

3.3 Printed Collaterals

3.4 Fulfillment

3.5 Future Services

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

5.0 Strategy and Implementation Summary

5.1 Strategy Pyramid

6.0 Management Summary

6.1 Organizational Structure

6.2 Management Team (Board/Committee)

7.0 Financial Plan

7.1 Important Assumptions

7.2 Projected Cash Flow

1.0 Executive Summary

Introduction

Las Vegas Marching Arts, Inc.'s "Silverado'' is a drum & bugle corps organized to serve as an additional musical venue for musicians who wish to participate in the DCI competitive arena while attending summer school or being employed. The corps is a nonprofit organization dedicated to promote the existence and welfare of drum & bugle corps through social events, music, marching and competitive performances. Silverado is an extra curricular activity, which offers participation to BOTH boys & girls. Unlike sports teams, the entertainment factor makes this program unique. Usually its purpose is similar to that of a sports team: to develop TEAMWORK, to learn SPORTSMANSHIP, to ENTERTAIN.

Las Vegas Marching Arts, Inc.'s  "VocalMotion" is a vocal performance troupe that will participate in a variety of events and concerts, parades and convention settings that will effect change in the choral performances seen throughout the nation's high schools and colleges in the future. 

The Organization

Las Vegas Marching Arts, Inc. was formed 2007 for the welfare of young musicians not able to travel weekly to other drums in the Southwestern United States or can not meet the large financial obligations required by other drum corps. Silverado focuses on the musicians living in the tri state areas surrounding the greater Las Vegas Valley for membership. The organization works in conjunction with The Boy Scouts of America Explorer Post ( # to be provided later) to offer the members the chance to interact with the community and develop their leadership skills.

Las Vegas Marching Arts, Inc. is a nonprofit organization dedicated to promote the existence and welfare of drum & bugle corps through social events, music, marching and competitive performances. Our corps values of diversity, teamwork, discipline and comradery to promote community building through education, performance and outreach. Dedicated to bringing together individuals with diverse backgrounds and interests with a desire to develop and educate the community in the art of “Field Performance Theatre” through discipline, teamwork and the pursuit of competitive performance excellence.

Our management team consists of the board of directors and officers of the Las Vegas Marching Arts, Inc. that works closely with the executive director of Silverado. In addition, Silverado’s volunteers will help obtain the desired outcomes.

Financial Considerations

Our main strategy is the growth of membership. A constant membership base provides revenue from dues, fundraisers, corporate sponsorships and grants allowing the corps to operate and remain in existence. We want to finance growth solely through cash flow. We recognize that this means we will have to grow more slowly than we might like but that no assessment of members or borrowing is necessary.

1.1 Objectives

1.

Year 2010: Field a corps of forty-five (45) members. Purchase equipment and integrate the infrastructure to meet the projected needs of the corps. Recruit and build a volunteer committee. Perform in six (6) Drum Corps International (DCI) Pacific Division contests in Southern California, Arizona and community special events and venues to promote Silverado and other youth music performance troupes sponsored by Las Vegas Marching Arts, Inc.

2.

Year 2011: Field a corps of sixty (60) members. Purchase additional equipment and maintain the infrastructure to meet the projected needs of the corps. Maintain a volunteer committee. Compete in ten (10) DCI Pacific Division contests in Southern & Northern California, Arizona, perform  for community special events and venues to promote Silverado and other youth music performance troupes sponsored by Las Vegas Marching Arts, Inc. . Form a winter guard  to compete in Winter Guard International (WGI) Circuit. Form an indoor competitive percussion team for national competitions and to continue with our VocalMotion choral experience.

3.

Year 2012: Field a corps of eighty-one (81) members. Compete in ten (10) DCI Pacific Division contests in Southern & Northern California, Arizona, Nevada, and perform for community special events and

venues to promote Silverado Drum & Bugle Corps. The corps will travel and compete in Drum International World Championships in Indianapolis, IN. Form a competitive percussion theatre to compete in Winter Guard International (WGI) and Southern California Percussion Alliance (SCPA) circuits.

Continue with the VocalMotion choral group in performances and community events that broaden the aspect of our youth music education program through creativity and originality.

1.2 Mission

Provide the opportunity for teenagers & young adults to participate in a highly competitive performing arts activity, while creating positive life experiences for all whom participate.

1.3 Vision

Improve the quality of musicianship and promote the values of pride, dedication and determination through a team effort while developing personal character and maintain the respect of our peers, our community and ourselves.

1.4 Goal

Give each member the opportunity to come together with other youth such as themselves that are highly motivated, and have a strong desire to pursue excellence and perform at the peak of their potential. Membership can prove to be one of the most unforgettable and rewarding experiences of their lifetime.

1.3 Keys to Success

1.

Establish a strong presence in Southwestern states and Drum Corps International circuit as a “Top Notch” open class corps.

2.

Create an organization with creative endeavors, allowing each project to be individually financed. Developed, maintained and tracked according to its unique requirements and objectives.

a) Staff

b) Organization

c) Community Involvement

d) Education to school music programs

3.

Development of multiple avenues of visibility for Silverado Drum & Bugle Corps through strategic contacts, internet presence and traditional advertising.

4.

Excellence and commitment woven into every finished product and performance. Thus, creating the integrity Silverado Drum & Bugle Corps shall possess. Silverado Drum & Bugle Corps and VocalMotion choral performance troupe are subsidiaries of Las Vegas Marching Arts, Inc.

2.0 Corporation Summary

Las Vegas Marching Arts, Inc. serves for the welfare of Silverado Drum & Bugle Corps and ‘VocalMotion” utilizing and maximizing the current entertainment opportunities offered to drum corps members and vocal performers, alumni and non drum corps members to share, communicate and foster an understanding of drum corps activities, creative choral experiences and values among the communities in which we live, work and perform with a “World-Class” association.

2.1 Legal Entity

The organization shall be known as Las Vegas Marching Arts, Inc., herein and thereafter referred to as “LVMA”. The principal office of LVMA shall be located in the State of Nevada, and the Executive Board is granted full power and authority to change said principal office from one location to another within said state.

2.2 Corporation History

In August 2007, LVMA was born.

2.3 Location and Facility

Since its inception, we are still seeking an acceptable and affordable rehearsal facility

Las Vegas offers many benefits to the corporation:

•

A close association with the entertainment industry.

•

Competent and professional music production companies and studios.

•

Competent, experienced and professional studio and stage musicians.

•

Marketing and distribution avenues through particularly strong ties to Southwestern US corps.

•

Piggyback opportunities with both performers and their associated production companies as they tour through Southern Nevada

3.0 Services

Activities and events:

1.

Drum & Bugle Corps

2.

Boy Scouts Explorers

3.

Annual Awards Banquet

4.

Family & Friends Day

5.

Special Events

3.1 Products & Services Description

Silverado and VocalMotion do not necessarily 'produce' products, but products become the 'evidence' of our services. When a community needs performers for parades or special events then we can offer them a performing group that can all be considered 'products'--all are expansions and fulfillment of that 'performance' effort. It is difficult at best to foresee the products that may be utilized for each group. A savvy group (such as ours) will weigh the performance, charisma, audience acceptance, and

then give them a group that will fit their needs.

The production grasp and overall marketability of each group will incorporate only those peripheral 'products' that develop into viable components of the project. This requires good judgment, extensive experience, and strong management ability, not to mention perhaps the most important and elusive capability...that of 'reading' the market.

3.2 Alternative Providers

While there are no direct competitors in the immediate vicinity, there are other organizations that may solicit our members and prospects.

1. Dream Drum & Bugle Corps offers the same products & services in Southern California.

2. Pacific Crest Drum & Bugle Corps offers the same benefits but in the Northern Orange County.

3. Impulse Drum & Bugle Corps offers similar benefits to the Southern Los Angeles and South Orange Counties.

4. Esperanza Drum & Bugle Corps offer benefits to San Diego County.

5. Yamato Drum & Bugle Corps offer benefits to Riverside County and Japan

6. Arizona Academy Drum and Bugle Corps offers benefits to the greater Phoenix, AZ area.

3.3 Printed Collaterals

The Public Relations Committee develops an organization brochure to explain the benefits of membership to prospective members. Also the committee handles all market plans for potential members and community support for events and funding.

3.4 Fulfillment

The director and Volunteer Staff will coordinate and produce the events and activities that will produce the revenue to operate the corps as well as provide the services for our members.

3.5 Future Services

The services planned for the future are:

1. Winter Marching Percussion Theatre

2. Winter Color Guard Ensemble

3. Brass Choir

4. Competitive Dance Troupe

4.0 Market Analysis Summary

Unlike marketing a specific brand of toothpaste where large number of purchases create cash flow and profitability, Silverado and VocalMotion believe that word-of-mouth advertising, combined with the effective utilization of our website and traditional marketing avenues (school visits), will create enough business to carry us well into our second year of operation and well beyond.

4.1 Market Segmentation

Word-of-mouth advertising represents an important aspect, as well, with quality of each project holding paramount value in the furtherance of our good reputation. Entertainers, by nature, are a conversant lot, and word-of-mouth advertising, although difficult to track and predict, can represent a major percentage of member attraction into the corps.

4.2 Target Market Segment Strategy

Comprehensive utilization of the marketing opportunities offered through internet usage will be the anchor for most of our marketing programs. LVMA’s website will be a focal point where anyone interested in our services may migrate for further information and contact. References to the website will be incorporated into all collateral marketing pieces and campaigns. Internet search engine placement using correct keywords and meta tags will be employed to attract a maximum number of visitors to our website. Regular evaluations of search engine placement activity will guide our continuing strategy.

5.0 Strategy and Implementation Summary

LVMA will focus on our major projects: drum & bugle corps, choral performance troupe, winter percussion theatre, winter color guard team, dance troupe and a brass choir.

5.1 Strategy Pyramid

Our main strategy is the growth of membership.

The tactics to grow the membership are:

1.

At least twice-annual visits to all potential members schools within the Greater Las Vegas and southern Nevada areas, Northern Arizona and southwestern Utah Valley, visits  to local marching band competitions, winter guard competitions and winter percussion competitions,

2.

Creating value of membership to encourage potential members to join, and

3.

Building awareness of the organization and the value of membership.

6.0 Management Summary

The initial Dream management team consists of two operational positions and three advisory manager positions.

6.1 Organizational Structure

The operational positions within LVMA are: president and vice president administration. These positions carry full-time responsibilities for the ongoing daily operation of the corporation.

The advisory/manager positions are: controller, corporation counsel and ambassador of goodwill. These positions, in the beginning, carry part-time responsibilities dedicated to specialized functions necessary at times to fulfill the daily operation requirements of the corporation. As the scope of business enlarges, one or more of these individual positions may become full-time appointments.

6.2 TBA as of March 1, 2008    Confirmation and formal announcement expected by April 1, 2008.

7.0 Financial Plan

•

We want to finance growth solely through cash flow. We recognize that this means we will have to grow more slowly than we might like but that no assessment of members or borrowing is necessary.

•

The most important factor in our case is attention to details and to the plan. Therefore, we need to develop a permanent system of communication and accountability between the executive director and the board of directors and officers.

7.1 Important Assumptions

The following financials cover the balance of the year 2008 and carry through year 2010, holding certain assumptions as to the level of activities and numbers of projects to be undertaken. The assumptions for the balance of the current year and well into year 2010 are based on rather definite and reliable data, knowing the nature and potential of projects already identified and ready to be produced. As additional clients and projects appear on the scene, the assumptions become less definite at this time, but certainly the revenue and exposure potential increases incrementally with each added project.

Financial Data